A storefront, wholesale ordering, and staff tools need different workflows built on the same catalogue. We model your business information, then build the applications and integrations around it. Each part can evolve independently.
Drag or flick to rotate, or focus and use the arrow keys. Home resets the view. Space pauses or resumes the animation.
The catalogue is part of the application.
A material, manufacturer, or product relationship should be searchable, translatable, and reusable. We use schemas to define the fields, relationships, and rules behind each type of record.
The data service validates changes against those definitions. Specialist attributes carry their own meaning and rules, so consistency does not depend on staff maintaining it by hand.
New product families and workflows extend that shared model. Existing services handle storage, filtering, and relationships while development focuses on the new requirement.
A shared model of your businessProducts · relationships · translations · validation
StorefrontDiscovery, basket, checkout
Business orderingAccounts, quantities, order history
Staff toolsCatalogue, content, operations
Shared product information. Separate applications and workflows. Each part can evolve without duplicating the catalogue.
B2B deserves its own buying experience.
Business buyers often know what they need. Quantities, account details, and repeat orders matter more than product discovery. Their ordering process should reflect that.
Business accounts, organisation addresses, order histories, and submission have their own application logic. They share the catalogue with consumer checkout, without inheriting its buying flow.
We can extend that foundation with approval steps, account-specific rules, and connections to an existing order system. Each integration is scoped around your process.
Relationships that stay connected
Products, categories, organisations, and media are linked records. Those relationships can support navigation or a specialist product finder without duplicating information.
Languages within the data
Translations belong to the same record. Serve several markets while keeping one identity for each product and its relationships.
Staff tools built alongside it
Editors bring product fields, images, and translations together. Order and account views support daily operations, with permissions for the relevant actions.
Keep control of performance as the business grows.
A listing loads what a buyer needs to compare products; a detail page adds specifications and related records. Filtering and pagination keep large catalogues manageable.
Catalogue browsing can be optimised independently of order handling. Infrastructure and development effort can follow the actual bottleneck as traffic or sales channels grow.
Keep the foundation. Change how you sell.
Redesign the storefront, introduce a business portal, or connect another service while retaining the catalogue. Open schemas and standard web APIs give each application clear boundaries.
We identify where your current systems duplicate work, define the shared data, and build the parts that need to be custom. Then we validate the complete workflow with your team.
Where does your current setup get in the way?
Tell us about the catalogue, customers, and process you need to support.
